Featured Report | December 2024
The New Luxury Consumer: European Buyer Behavior Post-2024
European luxury consumers have evolved dramatically in the past year. Our analysis of purchasing patterns across Paris, Milan, and London reveals five critical shifts that emerging brands must understand.
Key Finding: Authenticity Over Heritage
While heritage luxury houses maintain their prestige, contemporary luxury buyers increasingly value authentic brand stories and transparent production practices over century-old lineage. Emerging brands with compelling narratives and visible craftsmanship are gaining significant traction.
What's Working
- Behind-the-scenes production content
- Artisan collaborations and maker stories
- Sustainability certifications (GOTS, OEKO-TEX)
- Limited production runs with transparency
What's Declining
- Generic "luxury" positioning without substance
- Opaque supply chains
- Fast luxury (rapid trend cycles)
- Excessive celebrity endorsements
For Subscribers: Full 40-page report includes buyer interview transcripts,
market data from 500+ luxury transactions, and category-specific recommendations.
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